Kampala – Organisers of the East Africa Brand quality Awards have urged manufacturers to always disclose vital information to them so that their products can easily be supported while accessing the international market.
This was revealed by the country director of Alconext.com and a member of the organising committee for the East Africa Brand Quality Awards Mr. Patrick Nsubuga from Hotel Africana on Friday night, where 100 top performing companies were awarded for business excellence.
Speaking to journalists on the sideline of the awards ceremony, the country director for Alconext.com, Patrick Nsubuga revealed how their initiative is aimed at bridging the gap between the East African business companies and the international market.
“we mainly support manufacturers and service providers to have their brands presented in other countries, take an example if you’re a manufacturer here in Uganda and you want to connect with the Tanzanian market or the Kenyan market our role is to show you where the market is free of charge. So mainly our role is to support these brands to penetrate other markets,” said Nsubuga.
He also noted some of the key factors they consider while issuing out awards to the companies in their respective categories annually as he stated.
“We do a survey and this survey is done through the East African Community, mainly these organisations we inform the public to nominate brands and our role is to look for the owners of these brands they’re the ones that we inform the public to nominates and vote them for their performances. Then we look through the comments and see what the public is saying about the brands then we inform the owners what has been taking place,” he revealed.
He however, expressed concern over companies that fail to avail to them their information which is used in their data base while drafting these awards.
“The most important challenge is within the manufacturers, they don’t want to give their information and yet our role is to guide them on how to penetrate other markets and at the same time the quality standards,” Nsubuga noted.
Meanwhile, the chief executive officer of Horeb services Uganda limited Mr. Ezra Mugisha lauded the East African people as a whole for voting them as the best labour externalisation company in East Africa.
“We really give the glory back to God for the achievement and I really appreciate Ugandans and the East Africans for having considered us as the best,” said Mugisha.
Other companies that were awarded on the night included; BIDCO Uganda emerged as the best manufacturer of first moving consumer goods in East Africa, Isbat University won the accolade for best chartered university in East Africa, Simba Automotives was awarded as the best motorcycle and spares parts dealer in East Africa, Eye Care Centre Kampala was awarded the best optical care company in East Africa, Stabex international limited was crowned the best oil and gas products company in East Africa among others.
The East Africa Brand Quality Awards (EABQA) was instituted by Brands Impact to encourage quality improvements in both manufacturing as well as service sectors in East Africa.