KAMPALA: As the Government of Uganda looks to easing restrictions that were placed at the height of the COVID-19 pandemic, Ultimate Group of Companies (UGC) through its subsidiary company, Ultimate Adventures Africa (UAA), has launched the Ultimate App, a multi-sided mobile application and marketplace of tourism and adventure where domestic and international travelers can book to experience the best of Uganda’s tourism sector.
The app is designed to address issues of the fragmented tourism industry and ensuring reliable service providers join the market, especially the youth. The App is an online platform for adventure activities linking vendors (sellers) to adventure seekers (buyers).
Addressing journalists at the launch, Mr Justus Kojax Koojo said as more people get vaccinated against COVID-19, the tourism industry will recover through new initiatives like these. Such innovations create employment for our people across Africa, he added.
The COVID-19 pandemic has caused significant disruptions in the global economy since March 2020, bringing international travel to an abrupt halt and significantly affecting the tourism industry.
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