KAMPALA: On Friday, February 18, 2022, TBWA Uganda hosted a cocktail party in Kampala, at the Sheraton Hotel Ball-Room, in honour of the recently launched Destination Brand: Explore Uganda, the Pearl of Africa.
The event was attended by the Minister of Tourism; Hon. Col. Rtd. Tom Butime; in his capacity as the Guest of Honour, Uganda Tourism Board (UTB) Board Members and Management, State Minister of Finance in Charge of General Duties; Hon. Henry Musasizi, the PSST; Dr. Ramathan Ggoobi and PS-ICT and National Guidance Dr. Aminah Zawedde.
Hon. Henry Musasizi said; “I would like to congratulate UTB, led by Madam Lilly Ajarova, as well as the marketing consultants, TBWA (Uganda) who have worked tirelessly in bringing this brand to life. As the Ministry of Finance, we are prepared to support your efforts as you strive to promote tourism, which is a key driver of economic growth.”
Hon. Col. Rtd. Tom Butime said; “The Destination Brand was one of the key priorities of the Ministry of Tourism, and I am thankful to the teams that were able to work together in developing this and ensuring it was launched”.
Hon. Daudi Migereko, the Board Chairperson of UTB said; “Tourism remains one of the key drivers of economic growth, and the development of a single-minded Destination Brand not only allows us to become more readily recognised and competitive in the tourism sector, but it is also a vital opportunity for us to turn Ugandans into positive ambassadors of our country and a critical vehicle to bring together both the Government and Private Sector in this crucial aspect of our economy”.
Against this background, Explore Uganda, the Pearl of Africa has got the entire support of all the critical policy-makers.